(Elsevier) Energy drinks represent a new category of nonalcoholic beverage with global sales of over $50 billion. Containing caffeine as a main ingredient, energy drinks are a central part of partying and sporting culture. A new study published in the Journal of Nutrition Education and Behavior found that digital marketing of energy drinks was more persuasive with young adults than other marketing methods. (Source: EurekAlert! – Medicine and Health)



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